• Led the platform rebrand and owned UI and UX implementation across the SaaS product and its marketing sites, carrying the new identity from design system through to shipped interface.
• Architected AI-driven marketing systems, including programmatic SEO pipelines and content built to be retrieved by language models as well as ranked by search engines.
• Built internal APIs and automation workflows in Nx, Node.js and TypeScript with BetterAuth and n8n, so integrations and content generation scale without a new service per feature.
• Established the engineering onboarding path and its documentation, which is what moved AI-assisted development from individual experiment to team practice and measurably raised velocity.

• Build scalable SaaS web and mobile products in TypeScript across Next.js, AdonisJS and React Native, on headless architectures with GraphQL and REST APIs over PostgreSQL and MongoDB.
• Ship iOS and Android from a single React Native and Expo codebase, including push notifications, offline behaviour and App Store and Play Store submission.
• Design and build a modular CMS platform, Adonis EOS, whose content modules, roles and workflows are defined in code and registered on boot.
• Integrate AI where it earns its place: OpenAI and Anthropic product features, agent tooling and Model Context Protocol servers for editorial workflows.
• Publish reusable Node.js packages aimed at the administrative experience, on the argument that backend UX decides whether software is actually maintained.
• Deploy across Vercel, AWS and self-hosted Coolify with S3 storage, and hold Jest coverage on the paths where a regression would be expensive.

• Led full-stack LAMP and CMS delivery across WordPress and HubSpot, integrating Stripe and WooCommerce for transactional clients.
• Overhauled a legacy WordPress codebase and maintained the Pantheon core WordPress Git upstream in PHP, SASS, React, Node.js and TypeScript inside Dockerised environments.
• Introduced a written specification process, documented SOPs and Kanban ticketing, which ended the mid-sprint scope changes the team had been absorbing.
• Authored a modular design-to-development workflow with custom Gutenberg blocks, built jointly with design from Figma and Adobe XD.
• Built and maintained headless CMS architectures so front ends could be replaced without touching the content layer.
• Built a custom OpenAI plugin for content and design generation inside Gutenberg, before that was a category.
• Trained the team on backend UX and frontend SEO, and cut load times through S3 offloading and CSS and JS aggregation.

• Built enterprise WordPress solutions with custom plugins and Gutenberg blocks in ES6, React and SASS, with editing experience treated as a first-class requirement.
• Led full-stack LAMP delivery on high-profile Drupal builds, including Sig Sauer.
• Developed and maintained e-commerce on WooCommerce, Stripe and Authorize.net, and kept Shopify projects current.
• Ran Salesforce integrations and delivered custom email templates for Lindt Chocolate on a weekly cycle.
• Co-authored the SEO and accessibility SOPs the team built against, making compliant markup the default rather than a retrofit.
• Delivered pixel-accurate builds from Illustrator, Adobe XD and Sketch, and handled version control and release coordination in Git.

• Led full-stack LAMP delivery for Roblox, NBC, Showtime, Nickelodeon, Comcast and Unreal Candy.
• Authored business requirement documents, project contracts, technical specifications and flowcharts, and established the development and QA process the studio ran on.
• Contributed to the SaaS build of Oomiji CRM and helped develop a custom MVC framework behind it.
• Built reusable Git-based codebases in PHP, SASS and JavaScript for WordPress, Drupal and Laravel work.
• Implemented and maintained CRM in HubSpot and Salesforce, coordinating with internal and client project managers through Jira.

• Delivered full-stack LAMP e-commerce in Drupal for clients including Ramblers Way and Luke’s Local.
• Adopted responsive design, SEO and WCAG standards years before either was a default expectation.
• Provided design and UX in Illustrator and Photoshop, supporting a single design-to-development workflow as a partner in the business.

• Co-founded the studio and directed interactive production end to end, from pitch and scope through build and launch.
• Planned and built websites and applications in Drupal and WordPress for high-profile clients including the American Red Cross.
• Made SEO part of the build rather than a later engagement, years before that became the industry default.

• Served as the agency’s sole web developer, architecting its core codebase and delivering full-stack LAMP work across a broad client roster.
• Engineered custom CMS implementations in Symfony, Drupal and WordPress, moving legacy static sites onto dynamic, maintainable foundations.
• Authored the agency’s standard frontend and backend libraries in PHP, JavaScript and CSS, so each project started from shared code rather than from the last project’s.

Dean’s list. Key courses: Discrete Mathematics, Biologically Inspired Intelligence Systems, Computer Science 1–4, Cryptography, Data Communications & Networks, Software Engineering, Cognitive Psychology.